Five Important Web Rules

  1. Only give away a free download to get something in return, an email, a tweet, some type of share.
  2. Never rush a product that’s incomplete just to compete or take advantage on what’s hot.
  3. Brands are now content creators, telling stories to fans that want to stay engaged.
  4. Only expand into China with a Chinese partner who’s familiar with China’s rules.
  5. Think global.

Seth Godin on Books, Marketing, Blogging, The Domino Project, and Some Advice

On writing books:  A book is a block of thought that is more likely to change a person’s thought, like hypnosis.

On marketing:  There are 2 main marketing strategies, (1) spreading a consistent and disciplined message like McDonald’s has for over 40 years and (2) creating an art form out of passion and then selling it to the passes, such as Howard Schultz obsession with the Italian expresso.

On blogging:  Blog for the long haul and don’t over-explain, leave some stuff open-ended to make readers think.

On Godin’s Domino Project:  A manifesto is a book as short as you can make it, that is shareable and revolutionary.  Let people steal and implement the ideas in it.

And some advice:  We’re in the midst of the death of the Industrial Revolution and the factory, the people that will be remembered are doing work that matters and clearing up the chaos we see today.

Listen/Download the entire interview by clicking here.

Why Twitter Rules

Twitter is the fastest public news feed around. In the past two weeks, Twitter beat major broadcasters and shattered record tweets to the shock of an Earthquake and Beyonce’s pregnancy. For me, Twitter is more importantthan Facebook. When people tell me they don’t get Twitter or don’t need Twitter, I tell them there’s three main reasons to join:

  1. Instant access to your favorite or least favorite people including celebrities, politicians, writers, musicians, and athletes.
  2. Connect with people whom share similar interests, from interests in the niche or the mainstream.
  3. Build a tribe of followers that help spread your product.
Twitter can be as fun and addictive as you want it to be. ¬†But you can also use it passively as a news source without actively Tweeting. ¬†Start using Twitter by following people in your area of work or expertise. ¬†The first thing that you’ll observe is these people are smarter and more connected than you thought. ¬†They have social influence, which makes them vocal leaders on Twitter and the real world.
Besides Promoted Tweets, Twitter is also mostly ad free so you can use Twitter without distractions.
Have you signed up for Twitter?  Please follow me @bombtune.

Back Up Your Online Stage Name With Authenticity

We do it all the time.  We see an artist or actor and refer to him/her as her stage name.

Eminem is Marshall Mathers, Forrest Gump is Tom Hanks, Ocho Cinco is Chad Johnson.  And these stage names often carry online, mainly to keep the branding consistent.

For many though, operating under an alias and hiding real names allows people to operate covertly in online communities. ¬†I’ve seen countless comments on blogs and professional newspaper sites with insightful comments but fictitious names.

However, social networks are cracking down on aliases.  Google+ for instance, prohibits users that sign up with stage names.  Facebook is also fighting to keep its platform authentic.

The web is all about realness.  I suggest if you have a nickname or stage name you like to go by that you link it to your true self.

One Social Networking Language

China is shaping social networking simply because of its mass and exploding mobile phone use.

Weibo, the Chinese version of Twitter, has already hit 200 million users. ¬†Even George Bush’s brother is microblogging in Chinese on Weibo. I’m thinking of starting a Weibo account myself, using Google translate to put my words into Chinese.

At some point, both English and Chinese networks will connect seamlessly. ¬†I’ll be able to publish in English on Twitter, on my WordPress and Tumblr blogs, and have it disseminate to the world of English and Chinese speakers.

The Internet flattens previously disparate social networks to the point of synthesized and instant global communication.  The Internet will feel like one global social networking language.

Zarrella’s Hierarchy of Contagiousness (Notes)

During the Hurricane hoopla, I finished the latest Kindle single from the Domino Project,¬†Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas. ¬†

Here are some key takeaways:

  • Most Retweetable Time: 4PM
  • Weekend stories get shared more
  • Comments & views highest for stories published at 9-10 AM
  • Posts published 6-7AM get most links
  • Email is the ORIGINAL ONLINE SOCIAL MEDIUM and forwarding is the original retweeting
  • Email message sent at 5-6AM had highest click through rates
  • Messages sent on weekends had high click-through rates
  • People share ideas that reinforce their reputation
  • Humans are designed to imitate each other
  • People want to be the first person to share a post so identifying the # of shares may backlash
  • Tweets that tell people how they can do things and learn things do well
  • How To and Top 10 are attention grabbers
  • Myth: you can‚Äôt measure the return on investment (ROI) of Social Media

The Case For More Digital Books (Education)

You don’t need an Amazon Kindle to get access to cheaper college textbooks. ¬†All you need is the¬†Kindle app, available on PCs, Macs, Tablets, and Smartphones. ¬†But what I want to see is the Kindle¬†loaning program¬†apply to textbooks too.

College textbooks are too expensive, especially the hardcovers. ¬†I’d spend $1k on books per semester, only to save them at the end of the semester like I’d need them later on. ¬†Nope.

The main reason I LOVE digital books is because they’re cheaper, light and easily carried in one hand. ¬†You don’t even need a backpack. ¬†The only problem is the lack of books, which publishers fear to digitize because they earn less money. ¬†What about the savings on print and limitless inventory?

Thanks to Spotify, music is now accessible from anywhere with Internet access. ¬†Nobody wants to OWN a file unless they want to keep it forever. ¬†The same streaming capabilities should apply to books. ¬†I’ll pay 30 days to rent a book or pay at a discounted rate for 4 months use if it’s a textbook.

American universities need to push digital and get with the future.  Education is expensive enough, let technology make books cheaper.