Revisiting Black Friday

  • Coercion > Persuasion
  • Fabricated urgency
  • Hysteria

Black Friday isn’t even on Friday anymore. It starts Thansgiving day at 6pm. Retailers open up early to stay competitive. Consumers shop ahead of time to get the best deals.

Black Friday could be any day of the week. Even British retailers are adopting “Black Friday” marketing. Black Friday is really just a prelude to Cyber Monday. Cyber Monday is already bigger.

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But some analysts predict Black Friday sales to eclipse Cyber Monday next year while others predict that the majority of shopping will all be done in advance. When the web is open 24/7, maybe Black Friday and Cyber Monday “don’t really matter”.

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