Tips for starting a business overseas from entrepreneur Vinay Raval

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Vinay Raval is an entrepreneur and world traveler currently based out of Cusco, Peru. He’s also a close friend, my former basketball coach, and simply one of the happiest and honest people I know.

Let’s flip it over to Vinay…

Who are you and what do you do?

My name is Vinay Raval. I lead authentic cultural experiences for travelers in Cusco, Peru.

What are you currently working on?

I run a company called Faces of Cusco that specializes in offering a local experience to tourists. Our primary focus is on reinventing the experience of visiting the San Pedro Market. This market specializes in Andean products and features diverse produce, art, and services from Peru. The goal is to educate travelers and to foster genuine interaction with local vendors. I’m also setting up a small store to sell hot chocolate from locally grown cacao in Cusco’s main plaza. Localism begins with good food and good people.

vinayravalfacesofcuscoWhere do you like to work?

I do my best work in coffee shops where I can connect with my team to establish the day’s top three priorities as well as brainstorm new business ideas. No one is allowed to use technology during our meetings. This allows us to more easily focus on the vision. Coffee houses are the original social networks, anyway, so we’re doing all the communicating we need to do face to face.

I also like to work on the go. I enjoy walking meetings where we search the town for inspiration. On a recent retreat to Lima, we often walked along the Pacific Ocean to kick the brain into gear, to relieve stress, and to encourage spontaneity. We’ll often stumble upon locals on our walk and bring them into the conversation.

What’s the most important thing you’ve learned about yourself in Peru thus far?

I’ve learned to embrace uniqueness. They call me “El Indu” here as I’m one of a handful of Indians in the town. Everybody here remembers my face and I’ll attract attention whether I invite it or not. For a business, this is incredible.

“Embrace whatever makes you unique.”

What motivates you?

Waking up and having no idea what I’m about to get in to. Most folks back in the USA place huge pressure on themselves to plan out their day because things are already established. In Peru, there’s opportunity wherever you look because there’s huge demand for everything but no supply for it. It’s my job to fill that void for both the locals and the tourists coming in. Also, our new concept of genuine and local experiences opens minds and helps local vendors better connect with travelers.

What was your earliest ambition?

A basketball player but I wasn’t committed enough. I’ve always enjoyed creating new ideas and finding original solutions. I took the Myers-Briggs test once and it outlined my future: ENTP or inventor. This was spot-on and really helped me pursue my passion.

What’s one work hack you use that others may find helpful?

Involve people from outside your team. Crowdsource from the locals. You get your best info from people on the ground, the street vendors for instance, because they’re the ones in the loop. They catch patterns that the rest of us don’t see, are the first to know about new competition, and really understand how to sell.

“No one is more informed than someone working in the streets all day; they know the ins and outs.”

Best word of advice for other entrepreneurs?

Create and keep moving, so you don’t get bored of people and places. Stagnancy is the worst enemy for all inventors.


You can learn more about Vinay and his team on the company blog. Keep in touch with Faces of Cusco on Twitter and Instagram.


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