The World Reclines (In Less Clicks)

Reduce friction.  The less clicks it takes to get to the end result the better.  

Technology companies are accommodating short attention spans with things such as pre-fill, pre-populated content, signup/login through Facebook and Twitter, and saved credit card information.  

Every shortcut imaginable is set in place to keep clicks to a minimum, ideally less than three.  

While this is a great user experience and saves time, the implications for such ease are creating a mentality of laziness based on speed.    

People are expecting are shortcuts in real life.  

Unfortunately, outside the computer there’s no way to progress without putting in the work and mastering the steps. 

Unless you’re creating something, you’re not connecting the dots.  Automation doesn’t just happen.  That tutor and Ritalin may get a positive habit started but eventually you’re going to have to do the work yourself and do it naturally.

The Marines have a saying:

  Pain is weakness leaving the body.  

In order to get something, work for it.  1-2-3 checkout is an Internet habit, not a real-life one.   

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